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About Us
AT PERNOD RICARD, WE’RE UNLOCKING THE MAGIC OF HUMAN CONNECTION.
Because we know that something extraordinary happens when we come together — when we share a drink, a conversation, an idea, a purpose.
Our founder, Paul Ricard, believed in the positive impact of a strong, inclusive community. As he began selling his spirits, he was determined to make a new friend every day, thereby establishing a company that leads with conviviality, with a goal of creating beautiful, shared moments of celebration for people around the world.
Now, decades later, we’re still bringing people together, breaking barriers and empowering joy through the power of our brands. This spirit of conviviality is what allows us to dream bigger and innovate beyond what any one of us could’ve ever imagined possible.